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Case Studies

Powering Augmented Reality Through Meticulous Data

Unveiling the data annotation techniques underpinning AR innovation, this guide delves into object detection, segmentation, and more.

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BasicAI Marketing Team

Imagine summoning a virtual office interface before your eyes with a simple gesture, or having the furniture in your room rearrange itself as you try on clothes. This is the magical experience brought by augmented reality (AR) technology.

On the morning of January 19th local time, Apple kicked off pre-orders for their first AR headset, the Vision Pro, in the U.S. Within just hours, the initial stock was sold out, with estimated shipping times pushed back to mid-March.

Powered by advanced eye-tracking and gesture interaction capabilities, the Vision Pro immerses users in a whole new virtual realm. Navigating cursors with eye movements and pinching gestures to enter apps or resize windows feels incredibly intuitive, thanks to 4 built-in cameras precisely tracking the user's actions. The unique "3D display" then blends virtual elements seamlessly into the real environment in vivid 3D.

Apple vision pro (https://www.youtube.com/watch?v=TX9qSaGXFyg)
Introducing Apple Vision Pro (Source: https://www.youtube.com/watch?v=TX9qSaGXFyg)

Augmented reality is shattering the boundaries between the virtual and real worlds in unprecedented ways, unlocking a new dimension of interaction. Whether for gaming, education, or shopping experiences, AR is opening up endless possibilities in how we experience life...


AR VS VR what are the differences

Augmented Reality is like adding magic to the real world around us. Imagine looking through your phone’s camera and seeing cartoon characters running on your desk or trying on virtual sunglasses without actually wearing them. AR blends digital images and sounds with the real environment, spicing up the actual world with virtual touches without taking you away from it.

On the flip side, Virtual Reality is like stepping into a completely different world. When you put on a VR headset, it’s as if you’re transported to another place entirely—be it a video game world, a far-off planet, or a simulation of historical events. With VR, the room around you disappears, and you’re immersed in a fully digital environment, cut off from the physical world.


Real-world applications of Augmented Reality

Applications of Augmented Reality in Education and Training: AR brings interactive experiences to learning and training environments. AccuVein uses AR technology to revolutionize medical training and procedures by visualizing the location of veins. This technology projects an image of the veins onto the skin's surface, making it easier for healthcare professionals to locate veins for injections or blood draws. Clinical evidence has shown that in adult studies using the AccuVein device, patients experienced 39% less pain. This application not only improves the success rate of these procedures but also serves as a vivid and interactive training tool, enhancing medical students' understanding of vascular anatomy.

source: https://www.accuvein.com/vein-visualization-system/
AccuVein uses AR technology to revolutionize medical training and procedures by visualizing the location of veins. (source: https://www.accuvein.com/vein-visualization-system/)

Applications of Augmented Reality in Maintenance and Repair: AR provides significant assistance to technicians and engineers in maintaining and repairing complex machinery. Boeing is a classic case where AR has had a significant impact in this field. Aircraft mechanics use AR glasses that display real-time, hands-free interactive 3D wiring diagrams right in their field of vision, guiding their work on wiring harnesses. Reports indicate that using this AR technology can reduce the time required to assemble aircraft wiring harnesses by 25% and significantly reduce errors in the manufacturing process.

https://arvar.org/en/cases/boeing-put-on-ar-glasses-what-has-changed/
Boeing is a classic case where AR has had a significant impact in this field. (Source: https://arvar.org/en/cases/boeing-put-on-ar-glasses-what-has-changed/)
“A few years ago, Sephora realized that the technology had come to a certain level of realism and quality that they felt could dramatically impact their business,” Aarabi from Sephora said.

Applications of Augmented Reality in Retail: AR changes the consumer shopping experience by enabling features like virtual try-ons. Sephora's Virtual Artist app is a standout application of AR in retail. This app allows customers to virtually try on various makeup products using their smartphone cameras. By applying eyeshadow, lipstick, and other products to the user's live image, the app lets customers experiment with different looks before making a purchase. This innovative use of AR technology enhances the customer shopping experience, making it more engaging, personalized, and convenient. Over the past five years, Sephora has continuously experimented with AR technology. Since its launch in 2016, the company has been adding new features or expanding to other platforms every four months.

https://www.techrepublic.com/article/how-sephora-is-leveraging-ar-and-ai-to-transform-retail-and-help-customers-buy-cosmetics/
Sephora's Virtual Artist app is a standout application of AR in retail.(Source: https://www.techrepublic.com/article/how-sephora-is-leveraging-ar-and-ai-to-transform-retail-and-help-customers-buy-cosmetics/)

The Future of AR

"And so when I think about that in different fields, whether it's health, whether it's education, whether it's gaming, whether it's retail, I'm already seeing AR take off in some of these areas. And I think the promise is even greater in the future." --Tim Cook

The future of Augmented Reality looks promising, with significant growth and innovation expected. According to Statista, the global AR market is projected to increase from approximately $30 billion in 2021 to over $50 billion by 2024, indicating a rapid rise in demand for this technology. Analysts and industry leaders agree that AR will become more widespread, offering more immersive and intuitive user experiences to enhance both personal and professional tasks.

AR's applications are rapidly expanding beyond gaming, retail, and education. In healthcare, for example, and in real estate, AR technology allows potential buyers to virtually arrange furniture and remodel homes. IKEA has launched an AR app that lets users virtually place furniture in their homes to preview how products would look in real space. In the automotive industry, AR enhances driving experience and safety. For instance, Mercedes-Benz's MBUX augmented reality navigation system displays virtual navigation cues and lane information directly in the driver's line of sight, offering real-time navigation assistance to reduce distracted driving and improve safety.

With technological advancements, the development of more advanced AR glasses and headsets will provide users with a more seamless and comfortable experience. Future devices will be lighter, more stylish, and capable of displaying richer, more complex AR content. Moreover, the integration of AR with AI and ML will make AR applications smarter, offering personalized and contextually relevant information based on user needs.

As AR technology becomes more affordable and accessible, its global adoption is expected to increase. The ubiquity of smartphones and mobile devices makes AR experiences a part of everyday life, with continuous innovation in AR filters and features on social media platforms further popularizing this technology among the public.

The Data Behind AR Technology

As we delve deeper into the vast potential of augmented reality, the journey from concept to implementation showcases the boundless possibilities of technological innovation. Underpinning this innovation is a vast amount of meticulously annotated data, enabling digital advancements to seamlessly integrate with the real world. At BasicAI, we specialize in providing precise data annotation services, building the data foundation for the development of AR technology.

Object Detection

Object detection is crucial for AR applications, as it allows systems to identify and track real-world objects, facilitating the overlay of virtual information. In retail AR, object detection can recognize products and display detailed information within the user's field of view, creating an immersive shopping experience. We employ bounding boxes to annotate objects across various domains, such as autonomous driving and agriculture.

Using BasicAI Cloud bounding box to annotate the augmented reality scenario.

🌟 You may be interested in Leading Object Detection Algorithms in 2023

Semantic Segmentation

Semantic segmentation is an advanced annotation technique that classifies each pixel in an image, dividing it into different segments, each representing a specific category. In AR, semantic segmentation enables computers to gain a profound understanding of visual information, not only identifying objects but also delineating their precise boundaries and shapes, which is crucial for creating realistic interactive environments. For instance, in AR interior design, accurately comprehending wall surfaces and furniture layouts is key to delivering a visually convincing experience.

Using BasicAI Cloud semantic segmentation to annotate the interior design.

Instance Segmentation

Combining the strengths of semantic segmentation and object detection, instance segmentation not only identifies objects and their boundaries within an image but also distinguishes different instances within the same category. This is particularly important for AR applications requiring precise interaction, such as accurately tracking and interacting with multiple objects of the same type in complex scenarios.

Using BasicAI Cloud instance segmentation to annotate the augmented reality scenario.

🌟 You may want to read Instance Segmentation: Comprehensive Guide for 2024

In addition to the aforementioned techniques, we leverage a wide range of annotation tools to cater to various scenarios in AR projects. These include keypoint annotation, skeleton tracking, polygon outlining, and more, ensuring we meet the specific requirements of each unique AR application.

🌟 You may be interested in What's Data Labeling And Why Do You Need to Choose Data Label Service


AR technology is quietly transforming the way we work and live. While not yet as ubiquitous as smartphones, data indicates it will have an equally profound impact on the future. To truly propel AR forward, immense innovative imagination is required, alongside the support of vast, high-quality data. At BasicAI, we are enabling our customers to prepare data more quickly and intelligently, empowering them to focus on developing cutting-edge AR technologies that will shape a brand-new future world. We take pride in being part of this journey, as it fuels the advancement of technology.

Data annotation service of AR project in BasicAI


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